Key Takeaways
- Blush comes in liquid, cream, and powder formats, with each having a different recommended application technique and resulting finish.
- We asked makeup artists about the pros, cons, and ideal skin types for each blush formula so you can get a better idea of which to try.
Blush is a small product with a major impact. Whether you want just a touch or a heavy application, the color cosmetic does wonders for your finished look, so it's no wonder that mesmerizing new formulas are debuting right and left. A touch of plum, terracotta, pink, or your chosen hue brings stunning dimension and liveliness to your cheeks and face overall.
Picking the right formula, however, can get tricky: There's powder, cream, and liquid, all of which have different application techniques and finishes despite all serving to create rosy cheeks. To help you decipher which is right for you, we tapped three experts for their insights. Read on to learn the difference between powder, cream, and liquid blush formulas, complete with the pros and cons, plus guidance on how to choose.
Meet the Experts
- Janera Rose is a licensed cosmetologist and makeup artist who's worked on campaigns for major brands like Urban Skin Rx, Kate Spade, and Converse.
- Buster Knight is a celebrity makeup artist whose client roster includes Millie Bobby Brown, Paris Hilton, and Kris Jenner.
- Dalila Bone is a celebrity makeup and grooming artist who has worked on stars including Yvonne Orji, Law Roach, and Jourdan Dunn.
What Is Powder Blush?
A powder blush formula is generally a "talcum-based product, similar to that of an eyeshadow," says licensed cosmetologist and makeup artist Janera Rose. She adds that it's best to apply them with a blush brush.
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Pros and Cons
Powder blush is ideal for long-lasting wear and/or on oily skin types to provide a matte finish. The formulas are bold and vibrant, and you can also use them to set cream and liquid blush formulas (some products even come as a duo for this purpose).
As for what to be wary of, Rose warns that powder blushes can appear "chalky" if the shade is too light for your skin tone. They can also emphasize eczema and other dry skin conditions, so those who deal with these may find that liquid and cream formulas are easier to work with.
What Is Cream Blush?
Cream blush formulas have a "similar texture to lipstick, usually with a satin finish," says celebrity makeup artist Buster Knight. They are also "highly pigmented and thick in texture." He advises applying this product with a brush, a sponge, or your fingers.
Pros and Cons
For a seamless makeup look, a cream blush easily blends into foundation. The pigment also "packs a lot of punch" and has strong lasting power. Knight especially loves how easy it is to mix various shades of cream blush to create a hue that feels tailor-made for your complexion.
One factor to be mindful of with cream blushes is that it's necessary to blend the formula fast upon application so that it sets in the desired location. Otherwise, you might end up with a result that doesn't look as seamless as you'd like.
What Is Liquid Blush?
International celebrity makeup artist Dalila Bone explains that liquid blush is a "liquid, lightweight to medium-weight [formula] that adds color to the cheeks." Similar to cream formulas, applying liquid blush with your fingers or a sponge will provide the best results.
Pros and Cons
One of the highlights Bone points out about liquid formulas is that they're designed to take on a range of finishes, so you can find one that leans matte or dewy depending on your preference. Additionally, the color is buildable and blends well into skin and makeup. If you have acne-prone skin, though, Rose says that some liquid blushes can potentially clog pores and cause breakouts.
How To Choose
Our experts recommend choosing a blush formula based on your skin type. Below, check out a few of their suggestions, plus additional tips if you need further help deciding.
- For oilier skin types: Rose suggests a powder blush if you have oily skin and want a mattifying effect. This will ensure your finish is balanced and not overly shiny.
- For mature clients: Knight often opts for cream blush because it blends smoothly and doesn’t pronounce wrinkles in the way a powder formula might.
- For dry skin types: If dryness is your primary concern, you might benefit from the balmy or dewy finish of cream and liquid blushes.
Knight says the lightweight, “serum” nature of liquid blush also makes it a great choice if you like minimal or no foundation and want your skin to look “fresh and flushed.” Additionally, Bone recommends considering the amount of time you have for makeup application. “If you rush doing your makeup, liquid might be the best choice,” she says. “If you have more time, then opt for cream or powder.”
The Final Takeaway
Powder, cream, and liquid blush all provide a color boost, giving your complexion a healthy glow. Powder and cream tend to be more saturated, while liquid generally has a natural-looking payoff. Factors like your skin type, desired finish, and the time you have to do your makeup may impact which formula makes the most sense for you. Ultimately, though, there are no rules, so enjoy experimenting with all three to discover the range of looks you can create.
